As a result, he bowls everyone over, especially Hunt, with his creative insight into the women's market. In the process, Gibson falls into a tub, followed by a live hair dryer, and receives a shock that alters his brain so that he can hear the thoughts of women. Funny, if not roll on the floor hilarious, and he does it with an aplomb that makes it look so easy that you at the very least have to admire his skill. At home, Gibson tries out the products in a tour de force of cross-dressing. At her first staff meeting, Hunt gives each person a package of various women's products, and each must come up with a campaign for at least one of the items. Mel Gibson, an account executive and a real man's man, was slated for that position, and he wants to get rid of Hunt. A new creative director (Helen Hunt) is hired by an ad agency (run by Alan Alda) to bring it up to date by appealing to the women's market.
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